Owned by Sovereign Brands, Bumbu’s first-ever marketing campaign was endorsed by Weezy, who still has a relationship with the brand. Bumbu is Caribbean rum, blended with sugar cane from 8 different countries and aged up to 15 years in American oak barrels used for bourbon. Created by Jacques Evans, FLOH Spirits partnered with Fabolous in 2016. Crowing themselves “the caviar of vodka,” FLOH is distilled in Oregon although the company is based out of Ohio.

Virginia Black

We’ve lost some great artists such as Amy Winehouse, Jimi Hendrix and Michael Jackson, to name a few, due to addiction. Hopefully, we won’t have to Sober living home bid farewell to any more entertainers before they’ve been able to bless the world with their talents.

Fat Joe Call From Eminem That Caused Him Not To Retire

When the water level drops, a sunken tower pierces the water’s surface. 3 Olives partnered with Lil’ Kim to create their “Purple” blend, a grape flavoured mix. CeeLo Green is a co-owner of the TY KU Premium Sake & Spirits brand. Sake is a Japanese rice wine that may be more popular at a restaurant than at the club. Originally, the company was started by two graduate school students who wanted to find a healthier way to turn up.

Pharrell – Qream Milky Vodka

• You could see Drake celebrating on-stage at the Billboard Music Awards with bottles of VB in hand.
• Eminem’s « Crack a Bottle, » featuring Dr. Dre and 50 Cent, is all about celebrating success and cutting loose.
• Another product that destroys barriers and brings people together, is music.

He was even seen drinking d’Ussé straight out of his Grammy trophy at the 2013 Grammy Awards. However, it’s possible Jay Z may splash out on his own Cognac brand in the future after it was today revealed he moved into the business of luxury drinks with the acquisition of Armand de Brignac Champagne. Xzibit, who created tracks such as Front 2 Back and Multiple, became a partner in Bonita Spirits, which was founded in 2010, after owner Chris Brown sent him one of the first bottles of Tequila produced to try. P Diddy partnered-up with UK drinks giant Diageo once again this year in a 50/50 joint venture to acquire the ultra-premium Tequila brand Deleón. The grape-based vodka has proven to be one of the success stories in celebrity spirits endorsements, becoming one of the fastest-growing brands in the super-premium vodka sector. What makes a rapper, or even a generation’s worth of hip-hop, preoccupied with a particular brand?

• J. Cole’s KOD album even explored the severity of drug abuse and addiction.
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• Unfortunately, drug use in hip hop is nothing new, as we have lost talents like Pimp C, Mac Miller, and Juice WRLD to overdoses.
• It sat at 7 percent while other popular brands like White Claw and Truly sit at 5 percent.
• The first time was in December 2020, when he voluntarily sought out professional help.
• Cudi informed his manager about his intention to go into rehab and was checked in soon after.

E-40: Earl Stevens Selections, E-40 Malt Liquor, Sluricane

Surprisingly, it appears he has no official stake in Luc Belaire though, the French brand that launched its popular sparkling rosé in 2011, despite undoubtedly being its most notorious ambassador. See a photo of Ross at the club, chances are there are multiple black bottles in close proximity. Rozay has gone viral for getting a massage during his Verzuz battle with 2 Chainz, a white bottle of Belaire Luxe in hand. Rozay has shouted out the brand so much in lyrics throughout the 2010s that most people probably thought he owned it. Hip-hop artists didn’t always have their own liquor brands to promote, hence why you would hear frequent mentions of Moët, Dom Pérignon, and Cristal on songs since the early 2000s. But a major shift happened when a former Cristal staffer spoke disparagingly about hip-hop embracing the brand in 2006.

Gin and Juice

Over the years, many rappers have sought help in an effort to deal with their addictions. Also, some artists proudly speak out against the current drug obsession in Hip Hop. It shouldn’t be surprising to see Travis Scott’s name on this list. Over the past several years, the Houston rapper has become a go-to endorser for brands ranging from Nike to McDonald’s. In March 2021, Scott introduced his newest non-musical venture to the world, a blue agave-infused hard seltzer beverage, CACTI. CACTI was offered in three flavors—pineapple, lime, and strawberry—and sold in nine-can variety packs.

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The highest earning musician in the world had to go out and get his hands on some great vodka and make it even better. The brand wasn’t doing so well before Diddy hopped onboard and the sales skyrocketed. The vodka is made of grapes, instead of the usual potatoes, and has a whole lot of flavour. The most recent rapper to enter the world of spirits is Snoop Dogg, who became an ambassador and shareholder of Cuca Fresca, a premium artisanal cachaça, just last week. Snopp Dogg made his first foray into the spirits world just last week, but which other alcoholic rappers rap stars have entered the industry in recent years? Kendrick has managed to make it out of the deep end and wade towards the highest levels of success, adding a Pulitzer Prize to his list of accolades this year.

Drake: Virginia Black Whiskey

What better way to celebrate that achievement than popping bottles? From wallet-busting champagne like Cristal, to once lesser-known cognacs like Courvoisier, hip-hop has often put us on to new booze (or influenced our desire for bottles we can’t afford) as it toasted its view from the top. Rappers don’t just determine the tracks on the top of the charts, they also set the bar when it comes to what’s worth drinking, making them taste-makers in every sense of the word.